Introduction3McDonald’s Sustainability Report 2023In 2023, the economy showed signs of grad-ual recovery, but the business environment remained unpredictable due to persistent inflation, soaring material prices, and ex-change rate fluctuations. Despite this chal-lenging situation, McDonald’s Japan offered appealing menu items and implemented a variety of initiatives for our customers to en-joy a highly satisfying restaurant experience. The 2023 Sustainability Report covers our policy and goals on sustainability including our initiatives and progress for the past year. It is my hope that by disclosing this informa-tion, many stakeholders will share our inten-tion of achieving a sustainable environment and society.Our PlanetFood Quality & SourcingOur purpose of “feeding and fostering com-munities” is shared by McDonald’s around the globe. In order to realize our purpose, we have defined our mission as “what we should do” and our values as “how to make it happen.” These are practiced by 200,000 crew members and employees working in approximately 3,000 restaurants nationwide as they serve our customers every day. We will continue to make delicious feel-good moments easy for everyone, providing top Quality, Service, Cleanliness, and Value (QSC&V) to customers. In addition, we will engage in activities that leverage our scale and further deepen ties with our customers and communities, and take actions to help Jobs, Inclusion & EmpowermentCommunity Connectionbuild a better business and a more sustain-able society.Our business is built on our relationships with a variety of stakeholders, including many customers visiting McDonald’s restaurants throughout the country, locally rooted owner operators engaged in restaurant operations, and suppliers. Together, we will work on ini-tiatives relating to the happiness and safety of people and create a better future. Moving forward, we will continue to fulfill our roles and responsibilities in the area of Environ-ment, Social, and Governance (ESG) and aim for long-term and stable growth.DataTamotsu HiiroMcDonald's Company (Japan), Ltd.Representative Director, President and Chief Executive OfficerTogether with you for a better futureOur role and responsibility to the environment and societyA Message From Our CEO
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