AroundWe focus on promoting the healthy growth of children’s minds and bodies through our support for youths enjoying sports.Mini-basketball is familiar to elementary school children of both genders. The 54th McDonald’s National Mini Basketball Tourna-ment for elementary school-age children was held in 2023, the year when we became a sponsor. We will support children who enjoy playing basketball.54th McDonald’s National Mini Basketball TournamentTakamadonomiya Cup All Japan Rubber Baseball McDonald’s TournamentJFA All Japan U-12 Football Championshipteams nationwideCommunity ConnectionApproximately32McDonald’s Sustainability Report 2023https://www.mcdonalds.co.jp/sustainability/local/IntroductionTakamadonomiya CupAll Japan Rubber Baseball McDonald’s TournamentKnown as the elementary school equivalent of “Koshien” , McDonald’s Japan has been supporting this tournament since 1986. The 2023 national tournament was held in the Meiji Jingu baseball stadium, with all teams marching in. Koji Uehara, a former Major League Baseball player also ap-peared at the first-pitch ceremony and sent a cheer of encouragement to the players. In 2023, we continued our support, including the distribution of the Baseball Player booklet to 410,000 registered team players.Around 10,000 teams nationwideApproximately 410,000 children supportedOur PlanetFood Quality & Sourcing*FY2023Jobs, Inclusion & EmpowermentJFA All Japan U-12 Football ChampionshipSince 2011, McDonald’s has been supporting one of the largest youth football tournaments in Japan where players aged 12 or younger from around the country compete and many J-League and Japan National Team players have been pro-duced. In 2023 we continued our support, including the distribution of the Football Player booklet to 360,000 registered team players.McDonald’s Friendly CupThe “McDonald’s Friendly Cup” is a tournament for the 40 teams that lost the chance to become one of the last eight in the JFA All Japan U-12 Soccer Cham-pionships. Starting in 2019, this event is being held in hopes of creating oppor-tunities for players who, regrettably, did not have the chance to compete in the national tournament and forge deeper ties with more friends. The JFA (Japan Football Association) has given special permission for the players to wear Smile Socks in the Friendly Cup as a sign of support for sick children. Datasupported*FY2023BasketballSupport of Youth SportsBaseballAround 8,200 Youth Football8,350teams nationwide360,000children
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