Data38McDonald’s Sustainability Report 2023It is not well known in Japan that the food industry has major im-pacts on the environment, and discussions have been taking place globally on ways to make it more sustainable in recent years. Need-less to say, restaurant chains hold one of the keys in this regard and McDonald’s Japan, the leading chain in Japan operating close to 3,000 restaurants, not only has significant impacts, but also has a serious responsibility. It was with this in mind that I read through this report and it was clear to me that as a food industry leader, McDonald’s is actively and responsibly working to lead the industry in the area of sustainability.For example, sourcing food materials creates the biggest im-pacts on the environment and McDonald’s is reducing the use of plastic and replacing it with 100% certified wood paper materials. The white fish used in Filet-O-Fish® and coffee beans, which are the signature menu items of McDonald’s, are 100% certified sus-tainable. Considering that companies like McDonald’s source an enormous amount of food materials, delivering 100% is a great achievement and I respect what they’ve done. Sustainability in sourcing palm oil, soy, and beef has room to be improved, but the report clearly indicates that McDonald’s is working on it. I expect to see progress in the future for beef, potatoes, and shrimp, which are sourced in large quantities and create big impacts.IntroductionAccording to the report, McDonald’s employs 200,000 people including restaurant staff who come from diverse backgrounds of gender, age, and nationality, and developing a friendly workplace for all these people is indeed a great challenge. Nowadays many businesses claim to have DE&I, but McDonald’s has been at the forefront of practicing this. This experience should be useful to other companies and perhaps it can be leveraged to the increasing number of third-party delivery drivers in recent months. Regarding the employees in managerial positions, it seems the percentage of female managers is still lower than the male/female ratio of com-pany-wide employees, but I am sure the company will achieve the target by 2030 and become an even better team. The company’s approach to the community, particularly youth support also stood out in the report. Currently, having a nutritionally balanced meal is becoming increasingly important for children. In fact, other countries have started to introduce regulations on food and advertisements that target children. I hope that McDonald’s will also support children in the aspects of nutrition and health.Some of the remaining issues will be difficult to tackle, but envi-ronmental and social sustainability has now become a prerequisite for the food sector as well. I expect that in Japan, McDonald’s will pioneer the introduction of a new practice for restaurant operation.*Diversity, Equity & InclusionOur PlanetFood Quality & SourcingJobs, Inclusion & EmpowermentCommunity ConnectionC.E.O., Response Ability, Inc.Executive Director, Japan Business Initiative for Biodiversity(JBIB)Vice-President and Director, Japan Ethical Initiative(JEI)Naoki Adachi , Ph.D.すべては、おいしさと笑顔を地域の皆さまにお届けするために。Third Party Testimonial
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