3McDonald’s Sustainability Report 2024Thomas KoRepresentative Director, President and CEOMcDonald’s Company (Japan), Ltd. IntroductionI would like to express my sincere gratitude to our valued customers of McDonald’s in Japan. I am equally grateful to our crew members who provide exceptional restau-rant experiences to our customers across approximately 3,000 locations nationwide, and to our suppliers who ensure the safety and quality of our ingredients.Since assuming my role in July 2024, I have visited many restaurants and suppliers from Hokkaido to Kyushu, lis-tening to our customers and stakeholders. Through these interactions, I have gained a renewed appreciation for McDonald’s unique position within our customers’ lives and local communities. Why does McDonald’s exist? It’s to deliver on our purpose of “Feed and Foster Communities.” This extends beyond simply selling hamburgers. Our mis-sion is to bring smiles not only to our customers but also to our employees and community members by “Making delicious feel-good moments easy for everyone. ”Togeth-er with our franchisees, we aim to achieve sustainable growth rooted in local communities. This inherently encompasses business operations that consider both environmental sustainability and social responsibility.Let me share our sustainability progress in Japan for 2024.In our journey toward achieving net-zero emissions by 2050, we have expanded our greenhouse gas reduction initiatives. Beyond our ongoing energy conservation ef-forts and renewable energy procurement (approximately 520 restaurants), we have begun testing solar panel installations and EV charging stations at select locations. Additionally, in December, we implemented corporate PPAs to introduce renewable energy at approximately 210 restaurants across the Kanto and Kansai regions.We are also making steady progress in reducing the use of plastic. We have set a target of switching all Happy Meal toys and packaging for our customers to sustainable materials by 2025. As of the end of 2024, 60 of the 152 kinds of toys have been switched to sustainable materials, and in December, we replaced containers and spoons for McFlurry® as well as select plastic drink cups and lids to paper nationwide. We will also continue our toy collection and recycling initiatives at restaurants nationwide, which have been ongoing since 2018.In sustainable sourcing, our efforts to promote Marine Stewardship Council (MSC)-certified seafood were recog-nized with the MSC Japan Award 2024 in the food service category in August.Our community initiatives including, charity programs, continue to thrive, with Blue Mac Day gaining increasing recognition among customers, expanding support and leading to continuous fundraising activities, resulting in 158.15 million yen of donations to Ronald McDonald House Charities Japan. As an employer of approximately 210,000 crew members nationwide, we remain committed to being an exemplary employer in our communities. Last year, our efforts to promote women’s advancement were recognized with our selection for the first time to the Japanese govern-ment’s Nadeshiko Brand initiative. Currently, women represent 34.2% of our restaurant managers and 25.3% of our management positions in McDonald’s Japan. In March, we updated our crew appearance guidelines to abolish restrictions on hair color, further strengthening our workplace environment where diverse talent can work authentically.Together with our franchisees in the local community and our valued suppliers, I will ensure that McDonald’s con-tinues to provide our customers with exceptional restau-rant experiences and meaningful value in a sustainable manner. We sincerely appreciate your continued support of McDonald’s.Our PlanetJobs, Inclusion & EmpowermentDataCommunity ConnectionFood Quality & SourcingA Message From Our CEOContinuing Our Journey as “Japan’s Most Beloved Restaurant Brand”
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