●Blue Mac Day (McHappy Day)●One Million Classical Live●Smile Socks DonationWe are committed to fostering a charity culture and supporting the Ronald McDonald House Charities Japan (RMHC) with the aim of engaging in activities that put smiles on the faces of the children and their families who stay at the house.RMH facilities are built adjacent to hospitals to pro-vide a “home away from home” and help families with sick or injured children stay together. There are 12 locations in Japan as of December 2024. Since the establishment of Ronald McDonald House Charities Japan, the operator of RMH, McDonald’s Japan has continued to provide support to this day, including setting up donation boxes at nationwide restaurants, offering coupons with donations, and donations from our Mobile Order & Pay app when ordering to provide easy access for custom-ers to engage in charity activities.RMHC Support Donations from Customers (2024)35Community Connection●RMHC Support Through the Marathons●Professional Baseball RMHC Cheering Game 158,157,652 yen“Blue Mac Day” was held on Sunday, October 20, 2024. Using blue drink cups and blue paper bags, restaurants were decorated differently with a blue theme, and we asked for RMHC support. Many people responded and the event raised the largest charitable donation to date. McDonald’s Japan donates 50 yen to the Ronald McDonald House Charities Japan for every Happy Meal that is sold during the period.Donations from Blue Mac Day (McHappy Day) Approximately 1,000 “Team RMHC” runners partic-ipated in the Tokyo Marathon 2024 in March 2024 to benefit RMHC. The runners were supported by a cheering group of 400 McDonald’s staff and busi-ness partners.RMHC support through marathons is spreading in other parts of Japan, and Team RMHC runners also participated in marathons held in Osaka, Kobe, and Fukuoka.In honor of children of the same age who are fighting serious illnesses, youth baseball players, youth football players, their parents, and team supporters show their support by wearing red and white striped “Smile Socks” at the national tournament. “Smile Socks Dona-tion” are also held at prefectural youth baseball tournaments and events throughout Japan.Two professional baseball “RMHC Support Games” were arranged in 2024 for RMHC fundraising. We worked with the baseball teams located near the House for the first-pitch ceremony and fundraising at the ballpark.Music can move hearts, and to share this with people of all ages from babies to the el-derly, we arranged a series of concerts called “One Million Classical Live” and conducted RMHC fundraising at about 30 AEON malls across Japan.Our PlanetJobs, Inclusion & Empowerment©TOKYO MARATHON FOUNDATIONRMHC is a donor recipient organization for the Tokyo Marathon 2024 Charity.* Donations based on the number of Happy Meal sets sold during October 1-31, front counter donation box, coupons with donations, and donations from app while ordering* Front counter donation box, coupons with donations, and donations from app while orderingAll the donations made at our restaurants are donated to Ronald McDonald House Charities Japan to operate and build House facilities.DataMcDonald’s Sustainability Report 2024IntroductionFood Quality & SourcingRonald McDonald HouseRonald McDonald House (RMH)105,009,725 yen
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