McD Sustainability Report 2024-EN e-book
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Takamadonomiya Cup All-Japan Rubber Baseball McDonald’s TournamentKnown as the elementary school equivalent of “Koshien,” McDonald’s Japan has been supporting this tournament since 1986. The 2024 national tournament was held in the Meiji Jingu Baseball Stadium, with all teams marching in. In 2024, we continued our support, including the distribution of the Baseball Player Book 2024 booklet to 390,000 registered team play-ers. In addition, after the opening ceremony of the national tournament, we held a “Let’s Play Baseball” session in the Meiji Jingu Baseball Stadium, where many children experienced the fun of baseball through hit, throw, and running.Takamadonomiya Cup All-Japan Rubber Baseball McDonald’s TournamentAround We focus on promoting the healthy growth of children’s minds and bodies through our support of youths enjoying sports.We also organize Experience Sessions and events for children to enjoy sports, regardless of experience.McDonald’s National Mini Basketball TournamentMini-basketball is familiar to elementary school children of both genders. The McDonald’s National Mini Basketball Tournament for elementary students was held in 2023, the year when we became a sponsor. We set up an experience attraction at the national tournament site to encourage more children to enjoy basketball, and people of all ages, from young children to adults, enjoyed this experience.55th McDonald’s National Mini Basketball TournamentAround 360,000 390,000Approximately Around teams nationwideApproximately 36JFA All Japan U-12 Football ChampionshipSince 2011, McDonald’s has been supporting one of the largest youth football tournaments in Japan where players aged 12 or younger from around the coun-try compete and many J-League and Japan National Team players have been produced. In 2024 we continued our support, including the distribution of the Football Player Book 2024 booklet to 360,000 registered team players. In addi-tion, we set up a child-friendly ball kicking attraction at the national tournament site, where many children, including players, enjoyed the experience of kicking a ball, a basic skill in football.JFA All Japan U-12 Football ChampionshipCommunity Connectionteams nationwideteams nationwidechildren supportedMcDonald’s Friendly CupStarting in 2019, this event has been held in hopes of creating opportunities for more players to forge deeper ties with more friends. The JFA (Japan Foot-ball Association) has given special permission for the players to wear Smile Socks in the Friendly Cup as a sign of support for sick children. Our PlanetJobs, Inclusion & Empowermentchildren supported*FY2024DataMcDonald’s Sustainability Report 2024IntroductionFood Quality & SourcingSupport of Youth Sports8,340 10,000 8,200 BasketballBaseballYouth Football

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