McD Sustainability Report 2024-EN e-book
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Donation from customers Community involvement means supporting and engaging in local community programs and creating safe and secure neighborhoods.We partner with local police departments and imple-ment a variety of activities to protect our children in local communities. McDonald’s restaurants are regis-tered as “#110 House for Children,” where children can freely run into for safety in case of danger or trouble.During the National Traffic Safety Campaign period and other times, we collaborate with local police headquarters to hold crime prevention classes and traffic safety classes in addition to producing videos about community safety and security and calling out to the community through digital signage in our restaurants. Also, safety whistles have been distribut-ed to first-year elementary school students through local education boards and police headquarters.Number of Distributed Safety Whistles (2024)37Number of restaurants participat-ing in “#110 House for Children”Community Connection2024 Noto Peninsula Earthquake DonationDonation from McDonald’s JapanChildren’s CanteenMcDonald’s supports the Childcare Support Passport Program, promoted by both the Japanese government and local mu-nicipalities. Our Cheeseburger Happy Meal set is offered at a special price whenever the Childcare Support Passport, issued by individual prefectures, is presented upon ordering.Number of Happy Meal set sold under the Childcare Support Passport Program (2024)In the event of a major disaster, we provide relief and support to those af-fected by the disaster through fundraising at our restaurants and contribu-tions. In January 2024, we conducted a nationwide fundraising campaign at our restaurants to raise donations for the Noto Peninsula earthquake disaster. In July, all McDonald’s restaurants in Ishikawa Prefecture raised reconstruction support funds under the slogan “Ganbarou Ishikawa,” and 100% of the raised amount (approximately 2.8 million yen) was donated to Ishikawa Prefecture.As a member of the community, in certain areas, we provide Children’s Canteen support upon request and offer other assistance in collabora-tion with support groups.Our PlanetJobs, Inclusion & Empowerment*January 4-31 at restaurants nationwide*Dates vary among restaurants*As of December 2024*Distribution of safety whistles was discontinued in 2024DataMcDonald’s Sustainability Report 2024IntroductionFood Quality & SourcingCommunity-Linked Activities775,7002,420 restaurants359,161 sets2,000,000 yen18,078,335 yenSafety and Security InitiativesChildcareDisaster Relief Donation

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