42DataMcDonald’s uses sustainably certified materials and resources, for example the MSC certification for the whitefish in the Filet-O-Fish, the Rainforest Alliance certification for coffee beans, and RSPO-certified palm oil for fry oil. Companies that source large amounts of mate-rials have a significant impact on environmental conservation and improving labor conditions, especially when they choose sustainable materials. Moving forward, I expect McDonald’s to give the same due consideration to human rights and the environment when sourcing non-certified raw materials and further elevate sustainability.Human rights are one of the items that have been newly disclosed this time. McDonald’s Japan developed a human rights policy and is committed to respecting human rights. In recent years, businesses have been strongly expected to respect human rights in their opera-tions. As such, it is essential to identify any human rights risks and ac-tively work toward addressing them. Establishing a grievance mech-anism is equally important in case any violations occur. Eyeing the future, I expect the company to conduct effective human rights due diligence and implement business activities that benefit the company as well as suppliers and local communities.That being said, environmental and human rights issues are diverse and complex, and there are many aspects that are not easy to ad-dress. That is why it is important to view sustainability actions as a way to fundamentally enhance corporate value. As a leading company in sustainable management, I expect McDonald’s Japan to take on the challenge of advancing the innovative and fundamental initiatives.Our PlanetJobs, Inclusion & EmpowermentIt is of great social significance that a well-known brand like McDon-ald’s is committed to sustainability. As indicated by its purpose of “Feed and Foster Communities,” McDonald’s is loved by people of all generations and deeply integrated into daily life, which is why it can leverage its strengths and scale to demonstrate a genuine commit-ment to sustainability.In the area of Our Planet, the company is making progress in initiatives such as decarbonization, waste reduction, and recycling. Food waste is a growing issue in the restaurant industry. As early as 2001, McDon-ald’s introduced the “Made for You” system and has been continuously addressing this issue and making steady progress.Approximately 210,000 people from diverse backgrounds including age, gender, and nationality are working at McDonald’s restaurants. Developing a rewarding workplace for such a diverse workforce is no easy task, but the company is taking actions such as the development of multilingual training materials for non-Japanese crew and universal design materials tailored for Challenge Crew (disabled persons). To fundamentally drive Diversity, Equity & Inclusion (DE&I), a compa-ny-wide shift in mindset is a must. The presence of the Open Door! Team, sponsored by top leaders, no doubt plays an important role in helping diverse individuals to become engaged employees. I believe these actions and initiatives offer valuable insights to other compa-nies.Collaboration with suppliers is essential to achieving sustainable corporate activities. In this regard, it is noteworthy to mention how McDonald’s Sustainability Report 2024IntroductionCommunity ConnectionFood Quality & SourcingAsuna OkuboOwls Consulting Group, Inc. Director, Ethical AssociationThird Party Testimonial
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